ࡱ> UT  \p_o(u7b Ba==xxxy 7͑pSeg 7upe 7_,g 7Q[{N 7[a 7DN 7R{| Ty 7Il͋h;N͋ 7[N 7  7pS _ 7pS7Reg 7W[peCS  7cu 7~ _ĉyO^'`xvzlQqQsQ|f[Ye zRN{tSb m] S m"  Ql]QVSb]_YKbQ hQtTLr100:_%HhOƖAccesspenc^N~[Ye z21N~NRDn{t|RYePghQVz/gLNYe|RYePgؚLwShQVؚI{f[!h^(uWlf[NMbW{Q|RĉR|TYePgؚLؚNirAm{t{| AS NN ĉRYePg ^(uWf[MRYeNN|RYePg^(uWؚI{b!h~{{|ĉRYePg^meS^NfNؚI{b!hlQqQ|RĉRYePg Ym_lwؚI{Ye͑p^YePg^(uWؚI{b!h~{{|ĉRYePg VnSw|T zRYePg978-7-307-17065-0978-7-307-17020-9978-7-307-12521-6978-7-307-17437-5978-7-307-15485-8978-7-307-17304-0978-7-307-17423-8978-7-307-17422-1978-7-307-17373-6978-7-307-17409-2978-7-307-17327-9978-7-307-17129-9978-7-307-17311-8978-7-307-17466-5978-7-307-17174-9978-7-307-17420-7978-7-307-17556-3978-7-307-17587-7 9787307170650 9787307170209 9787307125216 9787307174375 9787307154858 9787307173040 9787307174238 9787307174221 9787307173736 9787307174092 9787307173279 9787307171299 9787307173118 9787307174665 9787307171749 9787307174207 9787307175563 978730717587716N_TN ;N 7fkIl 7fkIl'Yf[ 72016.1 7409 7787*1092 716 7D923.61 7?el0l_ 7T Tl-lvt--NV-ؚI{f[!h-YePg 71g0ؚ"k ;N 72016.2 7123 7F253 7~Nm 7irDON-ON{t-.U{t-ؚI{LNYe-YePg 7K,gfNPtWYT Tl_6R^~N[0Sb'YFl|Tl|vV[T0W:SvT Tl_6R^vvsQtNzl0V^VQ~Nm>yOSU\veRTs[0OY T Tlf[;`R-NvT TbO6R^0ݏ~#N6R^0T TʑNSomkXeĉRI{ g)RNc[T T[Rv_U\ OT T:PCgv[s ST T~~0VQvybRe0;NRN08:SDyANRSU\I{ S_NNKNvCg)RINRhsb__ SЏ(ubǑSv g TT T mST Tlf[RR-NvT T YpNVST T-NvbbhT T0DyAT T0bcT T0b/gT T0YXbT T0L~T T0E\T TI{0V^lf[NNf[uSRV[SlՋvf[`N0YePgv`N V[SlՋvSt^w Rf[uf[`NT Tl_6R^ Y}YvtNccvsQvwƋpTp0 7ؚ!hl_NN^u 7N_TN ^N]N'Yf[?elf[bl_|oRYec (WZSX |QL_^0YexeTlFUlf[0NYe zll0T Tl0FUl;`0l_0;NcV[Ye萺Ne>yOyf[ĉRWёyv 0bVwƋNCg(bD[xvz 00^NwReqRSU\beu/ed͑'Yyv 0^NwN)RagOOxvz 00^NwwƋNCg@\oyf[͑pyv 0^N8:SwƋNCgObRexvz 0I{~Tyv6y0;Nc^Nww~Yef[9eixvzyv 0WNQ NDn)R(uvllYef[9eiN[ 0;Nc^N]N'Yf[ 0llYeNf[Rexvz 00 0llYef[HhO^^xvz 0Yexyv2y;Nc^N]N'Yf[ؚI{YeWёxvzyv3y0(W 0wƋNCg 00 05uP[wƋNCg 00 0lSlf[ 0I{Shf[/ge43{0QHrNW10^Nw?elYOyeVYNI{VY^Nwlf[OOyeVY3!k0^Nwؚ!h 151] z yv^OyVYNI{VY^N]N'Yf[OyYef[bgVYNI{VY^N]N'Yf[ؚI{YeOybgVY NI{VY0 7,gfNNirAm[7b gRhQǏ z-Nv gR{tNb]I{Q[:N͑p [irAm[7b gRvW,gtۏLN|~0hQbv0Q[SbirAm[7b gRi0irAm[7b gRbeu0irAm[7b gR|~0irAm[7b gR(ϑ{t0irAm[7bna^ċN0irAm[7bsQ|{t05uP[FURNirAm[7b gR0irAm[7b gRl{t0irAm[7bbɋ{t0,gfNeS\O:NؚLؚNb!hirAm{|NN zTT{|0TB\!kf[SYeNwgWvYePg _NT\O:N^'YirAmONNNNXTvf[`NS(ufN0 7<1gĞQLNb/gf[b^ ;NNNirAmf[f[yvxvzNYef[ؚ"kĞQLNb/gf[b ;NNNirAmf[f[yYevxvzNYef[0 7L ؚLb!hirAm{tNN^u 7720*1000 7G641.6 7 'Yf[u^meS,g 7ؚ[ ;N 7fkIl'Yf[ 7 eS0yf[0Ye0SO 7'Yf[u-T_Ye 7'Yf[u 7 Ng3t0BhNS ;N 7327 72 7 TP311.138 7 ꁨRSb/g0{b/g 7sQ|penc^|~-4ls^Ջ-f[SDe 7 ,gfNNAccess N~Ջge'Y~mSvwƋp:N ~Q0hQfNqQSbՋcWS0lQqQW@xwƋ0Access 2010penc^T[d\OVR0,gfNO͑NN~ՋwƋpvN~ v^| St^weQ0R[^wƋpvOKN-N N:gd\ORl͑W,gd\Ov~ v^eQNN~ՋvsQvd\O0,gfNeT\O:NؚI{b!h^{:gNNAccess penc^N~Ջ[(ufN _NS\O:NAccesspenc^Yef[MWYv N:g[(ufN0 7 ؚ!h^{:gNN^uAccessN~Ջ 7 :Ng3t,sY UxX VnS^4lN 2006t^kNNfkIl'Yf[eaOo`] zf[b s:NVnSFU8f[b^ g]Nt^v{:gYef[~ 7 m_jey0Q W 72015.11 7292 7D632.4 7 N\4l)R] z-4l^yl->yO-xvz 7 N\] z>NNwv vQwvKNY NN(WNvQ:NďN:NbkNLu Ng['Yv4l5u] z ؏(WN N\yl/fNLu] zylS Nĉ!jzzMRv0~vN N\yl(WeQ0W^'`YUO yO0ylT N\ylv^'`ۏLRg QN\Y@wKb N6qsX0NE0u;m0uN0_tI{ebۏL v^[ N\ylv>yO^'`RNcvz N~0^ZSvpenc TU\s N\ylpeASt^vSU\S z0 7vsQNNx`N 7Pm_jey7u 1957t^12gu s:Nef[N OZf[b_tf[oRYec VnSw_tf[OtN [ f_tf[O8^RtN|Qf[/gNNYXTO;NN [ f^W@xYe z9eiN[~bXT0 7z/g 7147 7F511.41 7yOyf[xvz͑'YyvWёbg0VnSetf[b͑pW f[y^Wёbg0VnSwNe>yy͑pxvzW0WS:SWSU\xvz-N_DRbg0,gfNGlƖ2009t^Neg\O(Wf[/gg RNf[/gO NlQ_Shve v^[ُNhTQ[ۏLtetO0,gfN/f[q\4lf[v6k'`V~N;`~0,gfN/fWNSS~v~T[ e g/gSvyrp _N gf[tvaV0 7ёf[T W 7228 7I712.07 7ef[ 7 NSNef[-ef[xvz-V 7WyOye0'`+R06~TSSI{V }q_Tv0 7ёf[T VnS]3N ef[ZSX VnS] zf[bYVf[boRYec0kNNVnS'Yf[| < NSN^'Yf[kef[NNLuef[NNUxXf[MOTZSXf[MO VR]'Yf[/OKQ)RR!hؚ~f[0;NxvzeT:Nef[Tk׋f[ (W 0 T\O#kO 00 0NSeef[ 00 0NLuef[ċ 0I{ Rir NSheNASY{;NcT~yxyv6yы\OT g 0s\_z݋ 0-NVy)ROQHr>y NW2 SW\O20 7 _esO W 7251 7F837.123 7FUNL-LTv^-xvz-V 72007t^_YrSvёqS:gǏT NNnfMvOُ/fL:ON gHeΘi{t&^egvv`g V [NLv^-SS0RTy^t'`_tq_Tvb_ wweg@\fRwQ gNTt'`0,gfNNL:Nёf[vbVۏL[xvz wQSOcLNv^-/f&TS0RNhy^:W[N0{tNXTZY_t0LZS_tI{^t'`V }vqR vOO[LNv^-vtxvz NSLNvv{0{tNXTvlTbeu bwQ gc[aIN0 7 _esO 2011t^kNNV'kSf'Yf[ _]FU{tёeT ZSXf[MO sNYNf[bVEёxvz-N_^ ;NxvzeT:NlQSv^-TL:Nёf[0](WEuropean Financial Management,Review of Behavioral FinanceI{w Tf[/gg RSheASYO{ SNN 0-NV~NmYNt^^bJT2013 00 0-NV~NmYNt^^bJT2014 0T 0-N~NmsQ|/fSb؏/fT 0I{vdQ0vMR;Ncw萧~1y0 7ё~ ;N 7F618.1 7Nb-ؚI{LNYe-YePg 7 ,gfN(WQ-NEQRSOsNRW{Q:N;Nv`` l͑W@xtwƋN[RW{Qvs^a0hQfNQ[Sb_NSU\S zRgNAm zN~0QpNRS{t0Rb-N_NRS{t0_Џ0_lQS[ gNR{t0_lQSirAmb,g{t0_lQSO^{t0_ONNRDn{t k*NyvSR:Nr^*NNR!jWW0k*Nyv[c gsQ.͋0HhO[eQ0`of[*0Dec0HhOc0sSsST{0T~`NI{hv ONf[u~T_NRv[EЏ\Oegf[`N0,gfNeS\O:NؚLؚNb!hirAm{|NN zTT{|0TB\!kf[SYeNwgWvYePg _NT\O:N^'YirAmONNNNXTvf[`NS(ufN0 7Bё~ĞQLNb/gf[b^ ;NNNirAmf[f[yNNvxvzNYef[퐢~ĞQLNb/gf[b^ ;NNNirAmf[f[yNNvxvzNYef[0 7QhTn ;N 7140 78 7J6-42 7PNYe-Yef[l-ؚI{LNYe-YePg 7YePg cgq36f[eQ qQR:N 0OY;mR 0 0_R;mR 0 0Lk1U;mR 0 0eY\+YPNhVoOY;mR 0 0H;mR 0 0nf)R  0mQ*NUSCQ0MRNUSCQOW,g:N]R\O v^ۏLNX[ S+TNLuTVTlePNNS-NVT0WPN }Pg0z#0lLkI{ ,{mQUSCQ NYVPNYeSO|v~xQO Nib'Yf[uvwƋb0YePgNؚLb!hf[ukNTv\MOYNW@xPNYef[v[EBlQS Nf[u[Ef[`NSOQS Ncؚf[uv[E]\OR:N9h,gvv0 7 ؚLb!hz/gNN^u 7uhTn VnSz/gLNf[boRYec,VnSwPN[OSOOXT -NVPN[OSOeY\+YNNYXTOOXT VElQeY\+YPNYe^0;NVnSw 04t~Ye z 0 ;NcbSN;Ncw~Yy c[Y Tf[u(Ww~N N4tk[VY v^Y!k_ Oyc[Ye^VY 0 7NgBhu0~~0 _SfZ ;N 7 F713.50 7^:W%-HhO-NLu-ؚI{f[!h-YePg 7,gfN/f9hncTLrT:ggInterbrandlQS2015t^10g6eS^v,gt^^hQt~v:_TLriUS R+RN~NُN~v*NW TTLrvTLrNyO(WLNXTvSir0 7Rё[ W 7Ql] 7 F752.68-62 7 l]-RRQS--NV-KbQ 7,gfNRN*NR ;NNQl]QVSb]laNySuX[KNS SbYUO6eƖQVOo` YUORtQVKb~ YUO~{T T YUO(WwmY~Cg YUO(WVY[E\u;mI{ v^~TwQSOHhO[vsQQ[ۏLN㉐g0 ,gfNOfa {aE agtnZi NN*N\0N*NhfN*N ~QlDQ_R[vc[ [Ql]QVSb]0~CgI{wQ gc[\O(u0 7Rё[ kNNfkIlyb'Yf[NRDnNN NRDnĉR^ s:NVnSgVERRlQS;`~t kt^bR 300Y TRRNXT[hQQV0SeQV v^Џ(uyf[v0N'`v~%~g^|~vNXTbX0>mc0 gRSO|0]\OKNYO ƉΑY~sQl NQ sQlQl]~CgSuX[KNS ]rWbTW NQ {|VfNmQ0 7 ~~0NgBhu ;N 72015.12 72015.12 7 339 7C912.3 7>yOyf[;` 7 lQqQsQ|f[-ؚI{f[!h-YePg 7&,gfN@w͑N N*NRۏLNN/ft NlQqQsQ|v+TINSQ[0lQqQsQ|yr_NL0lQqQsQ|f[0lQqQsQ|voSSU\0lQqQsQ|vW,g }0]\O z^0:ggNXT0lQqQsQ|_tI{W,gt0N/fb_a N~~b_ai0~~b_aV{R0~~b_a Od0~~b_avsQ|I{Q[0 N/f[R N~NlQqQsQ|[RNV{R0lQqQsQ|g0lQqQsQ|^JT0lQqQsQ|N;mR0lQqQsQ|efN0lQqQsQ|0lQqQsQ|$RI{wQSOelb]0,gfNQ[e0HhO0N[ t'`N^(u'`:NNSO @b gzGWM g'YϑHhORgT Y`N` N.^Rf[ucclQqQsQ|vW,gi_0twƋ hzcknxvlQsQaƋ ccwQSOvlQsQelb]0 7 Ğ܀h ;N 7G614 7 eS0yf[0Ye0SO 7&`$|^?QV-6RswQ-ؚI{LNYe-YePga$|^?QV-6RYewQ-ؚI{LNYe-YePg 7,gfN(WQ[c N ,{N,{NzzQKb]W@x'` cN|^?QYe^Ye[RvsQvKb]W@xwƋTW,gb z cgqKb]6R\OPge{|+RR{| R:N~Pge0^Pge0lPge0^ePge06qPgeI{ebKb]6R\O W{QTSU\f[`NvT{|PgevKb]N6R\OR,{mQ,{kQzzQvQsYewQ^(u'` fR:_NNyrr 6eS fS_MR|^?QVsXRTKb]Yef[DnvxSbg RBltT|[E \MRNzf[`Nv N T{|WvKb]6R\OЏ(u0RTyYesXR0N'YWvYef[;mR0͑ve;mRI{;mR-NS :N|^?QVsXRTSňp gR :NYeYef[;mR gR :N|^?QVYeT|^?QcOLKN gHevSd\OvYef[DnT8nbPge0 7 ؚ!hf[MRYeNN^u 79Ğ܀h mWS^f[bYef[bf[MRYeNNYe^ 1983t^10gu [_N UxXxvzu ,gyUxX1\NNS-N^'Yf[0 7WSYOl_ W 7358 7F272.92 7 ؚ!hNRDn{tNN^u 7&`$ON{t-NRDn{t-ؚI{f[!h-YePga$ON{t-]D{t-ؚI{f[!h-YePg 7,gfNNQ[ Nl͑NRDn{t$N'Y8h_!jWW  ~He8hNl{tKNvvNT|N~g NsQl$NvGWa0hQfNN|~҉^QS ,{Nz͑pf$N'Y!jWWvsQ|SN\O(uv; ,{N0 N0Vzc~He{tvW,gtSel0,{Nz,{ASVzV~l{t8h_Q[l{t!j_0lbeu0l6R^N U\_[lQ[v|~c0,gfN g N'YyrrN/fN|~Ɖ҉QNRDn{t$N'Y8h_!jWWN/fhQb`W,gt0W,gbTW,gel QQ[vteSO'`0[te'`N;'` N/fl͑tN[E~T NHhO_[`0 77YOl_ 7u {tf[ZSX01986t^kNfkIl'Yf[~Nm{t| 1993t^8g12g(WRb'Ybt\'Yf[NAmf[`N0 7 ug%f ;N 7sfkIl 7sfkIl'Yf[ 7s2016.1 7s183 7s787*1092 7s2 7sHW,gR~/fTyf[`NvW@x /fv_O z /fHNN zSO|-Nv8h_ z0:N^ؚLؚNYeYef[vyrp (WeS蕄vSS N \O9hncNMbW{Qvh (W[-N Ne9ei0Re-N< VSxQW z ǏؚLؚN-NVSxQW zYef[v Ne[T;`~ RQdkYePg0,gYePgNyv:N[T ]f[~T RN[sݍy1\N Te9hncS_NHNMbv fnxHW,gRf[g~vvh nx[Yef[elTKbk W{QeegwQ ghQebRvؚLؚNHNMb0 7s ؚLb!hz/gNN^u 7sJ712.2 7sz/g 7sH~-ؚI{LNYe-YePg 7sug%fYec sY 1962t^Qu ,gyf[S q\'Yf[PNf[bH|;NN0xvzu[^ V[N~[ q\w333NMb] zw~N[ q\wf[/gb/g&^4YN q\wS^WYef[ T^0W g 0-NVSxQWYef[~T 02001t^ ^gQ Hr>y q\w,{V!k>yOyf[xvzOybgVY 0-NVSxQYef[~T 02005t^ -NVeTQHr>y q\w,{N!k>yOyf[xvzOybg NI{VY0;N 0q\l 02012t^ -NVeTQHr>y 0R-NVSxQ W~T_Yef[l S0RSNHf[bf[/gYXTO;NN0-NVSxQf[yRzUnWYec SNHf[boRbq[lYecI{vؚ^ċN0 7,gfN@wykhTefN2016t^2g1e  2g28eqQ18y ) 7a jT?u i^ j a !"+&G)+g/p;6^9 E==AhCI':MO@Tcc   @B^"|,  dMbP?_*+%MHP LaserJet Professional P11084 4X  SDDMHP LaserJet Professional P1108 -(d8F4" .RU} I} $ } $ )} )} "} $ } }  }  } } } I } $ } $ } ,} $ }  } $ } } } } $} m} $} } $ } $ @w+5       ;               ::::::   *  5 5 % 5 5 5 5 5 5  5  6  7  5  6 6 6 8 8 7 5 5 5 5 5 5 6 6 E~ /C@ + 5  _  `       c ]5@@       W* I~ /C@ . 8    _  `  !a  !a~  @w@  c 7@@ !     l  [ 9~ /A@  0    _  `  !a  !a    t 7@@{@      l  K =~ /B@ #    _  `  !a  !a !  !  t d@0@n@ !     l  O ?~ /4@ % 3    _  ` QA QA ~  Y@  c ]@`d@ !   s   l  Q* @~ /@ & 3 h  r  _  `  !i  !i  !j  c  @ h@ !  q  s  k  l  m R- A~ 0(@ ' 3     x  a  a   c ]#@l@      S- <~ /H@ " 2 ^  p  _ ` !a !a ! !b  c d @:@X@ "  n  o  e  f  g N  G~ /@@ , 7  <  _ ` =a =a~ >q@ ;c d 2@y@ = <  { ; <l < Y  F~ 0:@ v 6 w    x !a !a~ c@  t d $@e@ !    u  y  z X - D~ /D@ *     _ `    t d 2@p@     f  V * C~ /@@ )     _ ` !a !a " !  t d -@j@ !~        U *  >~ /C@ $   _  `  a  a    d/@@m@       P* B~ /@ ( 4    _  `  !i  !i~  t@  c ]@5@ }@ !      T- :~ /F@  1    _  `  !a  !a  !  c 2@p@ !~      L ;~ 09@ ! 1      !  !  !  ](@p@ !      M J~ /A@ / |  _  `  i  i  } c @5@~@ ~      \ H~ /2@ -    _  `  ?a  ?a~  d@ @t d%@\@  A B  l  Z 0  !! -  0  !! -!  4  !!  4    3   0  !! .  1  !! + /    * :Tz*88>284B884R48884&PRLjPL  ! "# $% &'()*+,-.456789:;<=?  0  !! . ! !0! ! !! !. !" "0" "  " . "# #2# # !! #. #$$ '$$ $$  $ !! $ !, $$ $$%$ %'$$%$%!!"!#."%$ %$$&$ &'$$&$ &  & ,&$ &$$'$ ''$$'$ '  ' ,'$ '$$($ ('$$($ (  ( ,($ ($$)$ )'$$)$ )  ) ,)$ )$$* *(* *  * -* *+ +(+ +  + -++, ( ,  , !! , !-, , - -&- -  - *99- -. 4 4(4 4  4 - 45 5(5 5  5 - 56 6(6 6  6 - 67 7(7 7  7 - 78 8(8 8  8 -8 89 9(9 9  9 - 9: :(: :  : - :; ;(; ;  ; - ;< <)< <  < *<< <= =)= =  = *= = ?8 PPVP`^bdd``d`d XVXZ`VVZjf>@ 7ll Oh+'08@ T ` lx ΢û@U@|~#@Ur՜.+,0HP X`hp x ' Sheet1   !"#$%&'()*+,-./0123456789:;<=>?@ABCEFGHIJKMNOPQRSRoot Entry FWorkbookSummaryInformation(DDocumentSummaryInformation8L